APOM, which stands for A Piece Of Malaysia, is the company’s tagline to celebrate Malaysia as Malaysians know it. The name originates from the famous snack, Apam Balik, where people can find at the local pasar malams; Albeit it was made by Malay, Chinese or Indian, the snack is well-loved and known within the Malaysian community. The brand was started because of how no one was bringing out Malaysia’s unique and diverse cultures through fun and quirky products and through this, people can celebrate and be proud of their unique Malaysian identity. The founding members of APOM are Chantelle Teoh and Kelvin Long.
It was established in the year 2016, with its headquarters located at Jalan Ipoh, Kuala Lumpur. APOM set up its first shop at Bangsar VIllage in 2018.
APOM creates merchandise about Malaysia and its culture so that the locals and tourists would be proud to wear. By dissecting the local insights and implementing it through their merchandise, they are able to sell their products to locals and tourists alike. They also sell humorous and fun quirky products about the Malaysian culture that people who understand will get it. APOM also carries and supports other local brands that share the same vision as them in creating interesting local products.
APOM started off with a line of daring tee shirts that both Kelvin Long and Chantelle Teoh started selling at fairs and RIUH, which is a monthly creative bazaar platform with a variety of pop-up stores, workshops, showcases, and live performances at Rumah Tangsi, Kuala Lumpur. In the early days of APOM, they had targeted to sell their products to tourists but would later on realize that locals loved APOM just as much and so catered to both the locals and tourists alike. The idea for APOM came about when both Kelvin Long and Chantelle Teoh, realized that when they traveled to other countries, they would bring back well designed and fun souvenirs from that country, but whenever their friends visited Malaysia there wasn’t any interesting merchandise about the Malaysian identity and took it upon themselves to showcase what Malaysia has to offer.
One of the few ways that APOM stays relevant in today’s time is through their fresh pop culture identity and by putting a funny twist to the products that they create, requiring you to read between the lines to understand the punchline. Most of their products are statement products that people are proud to wear and post on social media and they are always open for people to come to their stores and have a good laugh.
APOM's website : https://apom.my/
APOM's Facebook Page: https://www.facebook.com/ApomMalaysia/
APOM's Twitter Page: https://twitter.com/APOM_MY